Here's a mistake every new eBay seller makes: they search for a product on eBay, see it listed at £100, and think "great, I can sell mine for £100 too."
But just because someone listed it at £100 doesn't mean it sold for £100.
The listing price illusion
Anyone can list anything at any price on eBay. You could list a used pencil for £1,000. That doesn't mean it's worth £1,000. It just means someone is asking for £1,000.
What matters is what buyers are actually paying. That's the sold price.
How to check sold prices on eBay
On eBay's website or app, you can filter search results by "Sold items". This shows you completed listings where the item actually sold, with the real price a buyer paid.
This is the data you should base your sourcing decisions on.
What sold prices tell you
- True market value: what people will actually pay
- Sales velocity: how often the item sells (more sold = more demand)
- Price trends: are prices going up or down over time?
- Optimal pricing: where to price your listing for a quick sale
The ScanJunki approach
We're working on bringing sold price data directly into ScanJunki, so you don't have to manually check eBay's completed listings every time. In the meantime, the active listing data we show gives you a strong indication of market pricing and competition.
The bottom line: always check what items sell for, not just what they're listed at. It's the difference between profitable sourcing and sitting on unsold stock.