eBay Selling Fees 2026 — The Full UK Breakdown
eBay's fee structure changed materially in 2024. Private sellers now pay zero fees. Business sellers pay category-specific rates plus a regulatory fee plus a per-order charge. Here's every fee explained, with a free calculator below.
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£0.40 for orders > £10
That's 13.3% of your sale price.
Quick summary
| Fee | Private seller | Business seller |
|---|---|---|
| Listing fee | Free | Free for 1,000/month, then from 35p |
| Final Value Fee | 0% | 9.9%–14.6% by category |
| Per-order fee | None | £0.30 (≤£10) or £0.40 (>£10) |
| Regulatory fee | None | 0.35% of sale price |
| Payment processing | None | Included in FVF (no separate charge) |
| Promoted Listings (optional) | 2%–15% | 2%–15% |
Private sellers pay zero fees
In September 2024 eBay UK scrapped all seller fees for private sellers on domestic sales. That means no listing fee, no Final Value Fee, no per-order fee, no regulatory fee. You keep 100% of the sale price (minus any optional Promoted Listings ad fee if you chose to use one).
eBay considers you a private seller if you occasionally sell unwanted personal items. If eBay considers your activity to be a business (regular turnover, items bought specifically to resell, registered business) then you pay the standard business fee schedule. eBay will prompt you to switch to a business account once your activity crosses their threshold.
International sales and vehicle sales still have fees even for private sellers.
Final Value Fee by category (business sellers)
The Final Value Fee is the biggest chunk of what eBay takes. It's a percentage of the total sale amount including postage. The rate depends on which category your item is listed under:
- • Fashion, Clothing, Shoes, Accessories — 10.9%
- • Collectibles, Art, Toys, Hobbies — 10.9%
- • Sporting Goods — 10.9%
- • Electronics, Computers, Cameras — 9.9% (lowest)
- • Home & Garden — 11.9%
- • Books, Music, DVDs, Media — 14.6% (highest)
- • Business & Industrial — 9.9%
- • Vehicles — fixed fees, not percentage
These rates apply to business sellers on eBay UK. Pricing your item to land in a lower-FVF category can materially change your margin — ScanJunki auto-detects category when you scan a barcode.
Per-order fee
In addition to the FVF, business sellers pay a flat per-order fee:
- • Orders up to £10 — £0.30 per order
- • Orders over £10 — £0.40 per order
This fee hurts low-value items disproportionately. A £5 sale loses 6% to the per-order fee alone, before any FVF. Many resellers use this as a pricing floor — rarely list items you expect to sell for under £5.
Regulatory operating fee
eBay charges a 0.35% regulatory operating fee in the UK and EU to cover compliance costs (Digital Services Act, etc). It's applied on top of the FVF. It's small on individual sales but adds up at volume — a business selling £10,000/month of stock pays roughly £35/month just in regulatory fees.
Promoted Listings (optional)
Promoted Listings is eBay's advertising programme. You choose an ad rate (anywhere from 2% to 15%+) and eBay boosts your listing's visibility. You only pay the ad fee if your item sells through a promoted placement within 30 days of someone clicking on it. It's entirely optional.
Whether it's worth it depends on your margin. On a 20%-margin item, burning 5% on ads leaves you with 15% — still profitable. On a 10%-margin item, 5% ad fee eats half your profit. ScanJunki's profit calculator lets you toggle a Promoted Listings rate to see the impact in real time.
VAT considerations
If you're VAT-registered, the 20% UK VAT rate sits on top of everything. Your sale price is generally VAT-inclusive, so you owe 1/6th of the sale to HMRC. eBay fees themselves are charged without VAT if your business is VAT-registered and you provide your VAT number to eBay (which lets eBay treat you as a VAT-registered business buyer of their services).
For most small resellers (under the £90,000 UK VAT threshold) this doesn't apply. ScanJunki has a VAT toggle in settings so you can model VAT-registered profit.
How to minimise eBay fees
- Stay a private seller if your volume allows — zero fees beats any optimisation you can do as a business.
- List in the lowest-FVF category your item legitimately fits — the gap between electronics (9.9%) and media (14.6%) is roughly a £5 difference on a £100 sale.
- Open an eBay Shop if your volume justifies the monthly subscription — lower per-listing fees and higher free-listing allowances.
- Keep items above the £10 threshold where possible — the per-order fee is disproportionately large below.
- Use Promoted Listings sparingly — they help visibility but eat margin. Test on one listing before rolling out.
- Know your profit before you buy — the single biggest margin killer isn't eBay fees, it's overpaying for stock. Scan before you buy.
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Frequently asked questions
How much are eBay fees for UK sellers in 2026?
Private UK sellers pay zero eBay fees on domestic sales since September 2024. Business sellers pay a Final Value Fee that varies by category (most categories 10.9%, electronics 9.9%, home & garden 11.9%, media 14.6%) plus a 0.35% regulatory operating fee plus a per-order fee of £0.30 for orders up to £10 or £0.40 for orders over £10.
Do private eBay sellers really pay no fees?
Yes, on domestic UK sales. In September 2024 eBay removed all seller fees for private sellers in the UK. Private sellers still pay fees on international sales and on vehicles. Business sellers pay the full fee schedule.
What is the eBay Final Value Fee?
The Final Value Fee (FVF) is the percentage eBay charges of the total sale amount including postage when your item sells. The rate depends on the category. This fee now includes payment processing — there is no separate PayPal or payment-processing charge.
Are eBay fees included for the buyer or seller?
Sellers pay the eBay fees, not buyers. As a seller, eBay deducts the fees from your payout before transferring the remainder to your bank account.
How do I reduce eBay fees?
As a business seller: open an eBay Shop (monthly subscription) to get lower listing fees and higher free-listing allowances. Price items to cross the £10 threshold so the per-order fee is proportionally smaller. Avoid Promoted Listings ad fees unless ROI justifies them. List in lower-FVF categories where possible (electronics at 9.9% vs media at 14.6%).
What is the regulatory operating fee on eBay?
The regulatory operating fee is a 0.35% charge eBay applies in the UK and EU to cover the cost of complying with government regulations. It is charged on top of the Final Value Fee.